Wednesday, September 29, 2004

CTRMA picks TateAustin and friends to spin toll road projects

TateAustin to steer mobility authority's marketing, PR

September 29, 2004

Austin Business Journal
Copyright 2004

Austin's TateAustin Public Relations has landed the Central Texas Regional Mobility Authority account. TateAustin will undertake CTRMA's community involvement initiatives and market its toll tags.

The account is worth $750,000 over a two-year period.

Brad Mays, Jed Buie, Kerry Tate and Dave Shaw will oversee the account.

"We have a long history of working on transportation projects and issues in Central Texas," Mays says. "TateAustin isn't a stranger to these kinds of issues."

TateAustin has pulled in a handful of transportation experts to help on the account. They include:

* Katie Nees, former deputy executive director of the North Texas Toll Authority.
* John Langmore, a local transportation consultant.
* Wilson Research Strategies, a Washington D.C.-based research firm.
* Briley and Stables Creative Inc., a Richardson-based advertising graphic design firm.
* Stacey Dukes-Rhone, an independent consultant for community outreach.

TateAustin was selected from among four that vied for the account. Other firms that bid for the account were New York-based Burson Marsteller; Oldfield Davis Inc. of Dallas; Vollmer Public Relations Inc. of Houston; and Sanders Wingo Galvin & Morton Advertising Inc. of El Paso.

© 2004 Austin Business Journal